Timeless Jade, Your Living Legacy

——Primal Jade

Primal Jade is where the ancient soul of jadeite meets the spirit of modern, independent women. For generations, jade has been trusted as a symbol of protection, grace, and quiet strength—passed from hand to hand with love and intention. We honor this legacy not only through meticulous selection, but also through a journey of integrity, born from a personal pursuit of what is truly real and valuable in jade.

Your beauty, distinctly yours. That is the heart of Primal Jade: honest, meaningful jadeite that stays close to you and becomes part of your story.

My Journey: In Pursuit of the Genuine

My fascination with gems began in childhood, with a quiet belief in their unique energy. This lifelong curiosity eventually led me to the Gemological Institute of America (GIA), where I earned my Graduate Gemologist (G.G.) and Jewelry Design credentials—the formal foundation of my expertise.

Life brought me back to China with a dream to build something meaningful in the world of gems. But the path was not straightforward. After starting a family, we first ventured into the diamond trade, only to find its gates high and the progress slow.

The turning point came unexpectedly. Drawn by jadeite’s cultural significance and beauty, I began purchasing pieces online, trusting my trained eye. That confidence became my lesson. I discovered that much of what I had acquired was treated material—a realization that kept me awake at night. It wasn’t just a disappointment; it was a clarifying shock.

It forged a new resolve: I would not just trade stones, but trace truth to its source. I spent the following months immersing myself in the jadeite supply chain—learning, testing, and training my eyes with renewed purpose. That period of intense study transformed a personal setback into professional conviction.

In early 2024, we began in earnest. Our first supporters were family and friends—their trust became our cornerstone. Through challenges and quiet seasons, we persisted, guided by a simple principle born from my own experience: transparency is the only true luxury.

Primal Jade is the answer to that first question: what makes a true gemstone? It is the commitment that every piece we offer is natural, untreated Type A jadeite, sourced directly from trusted partners, with no opaque layers in between.

We cannot promise the lowest price—but we do guarantee honest value, a direct reflection of quality and integrity.

We curate designs that honor jade’s legacy while speaking to the modern individual, because a true heirloom is not only inherited—it is intentionally chosen.

This is more than a business; it is a shared pursuit of authenticity.

Welcome to Primal Jade.

From This Journey, Primal Jade Was Born